Mom Caught Me Smelling Her Socks

The ADVERTISING is NOT dead. Address by Professor Nuts, Part

Here, a few notes on the second part of the Professr Giuliano Noci.
To reach my target I have to follow two steps:
to generate attention-

b-create interactions / conversations between individuals

Consumers TURNS HIMSELF SPEAKER OF CONTENTS

But how to generate attention ?

-publish tables

-Advergame

-SEO-

In general strike him when he is most receptive (for example, when the elevator is Genete is attentive to advertising ....)

should be used three models are interrelated:

Advertising-On-Demand
Engagement (involvement and co-creation)

-ADV as a service (personal service, feel fr the individual as only one among many)

traditional channels not disappear but live in multi-channel.

MUST BUILD TRUST with consumers.

need to do:
-BE CREDIBLE (using Social Networks ... are the real channel Massa!

must-Contextualizing the messages in the individual's life (you'll need to consumetore when he need your claim)
-create conversations because they are the people who convey the messages must be clear-

The ADV model change of 5 Directorates:

1-The New necesstà ADV is a strategic plan by now, the Top Management I understand now!!
Figure 2-Advaita is the central planner, who defines what channels to go and create coherence in the overall plan implemented on different channels

3 - Reasoning in terms of integrated campagnemulticanale

4 - Change the set of marketing tools Manager: distinction between above and below the line decreases very

5 - Changing the relationship between agency and media-center work because I is an effective logical

Professor Nuts concludes that the ADV is NOT dead connoting a change on the basis that the individual is at the heart of the process of communication and dissemination of messages.

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Notes on Intervention of Giuliano Noci to "Advertising is served" first part of the Social Network

Professor Giuliano Noci, Professor of Marketing University, began his speech at 11:30 am as scheduled.
Here are some notes I took on his report:

First thought: 's advertising is dead?

Here some ideas:-

some research in the United States that grows Intenet and on-line diplay haul. The effectiveness of Advaita

on traditional channels and 'always considered less credible and hence reducing its effectiveness. Your
similar is much more credible.
This leads to an epochal cambiaento nell'ADV but not his death ...

Because traditional models are in crisis?

We are experiencing a "Mediamorphosis.
Until now the concept has been: let the noise and see what we bring home. So each of us is subject to thousands of messages a day through 4 channels.

Mediamorphosis The decrease in attendance is linked to traditional media. Today available media are far more of a time and Gene spend much more time on new channels.

The Mobile-measuring increases in this new scenario.

Consumers are no longer restricted to a few channels: DIFFICULTIES 'to reach the target

But the new Medi allow the DIALOGUE: opportunities for business.

consumers are multitasking: watching TV while I'm on a PC ... how do you communicate effectively?

70% of decisions are in the store, but within the store with a set of products / brands in my head because I have already informed the network ... so the net effect much the purchasing decisions that are then defined in the store.

The consumer decides what, when and where the companies do not read ... this is why the message by cotestualizzazione is crucial.

Consumers need it to be free, but still want the references to choose .... then there is room for messages of companies, even if conveyed in a new way

-Al survey of the Polytechnic on What people think of Advaita Circulation in 2009 (and others) have participated in 600.

E 'found that:

- The ADV in 2009 will decrease to 83%
- How will the media Mix: TV does not go down much, the press breaks down, the Internet grows.

(The top management is still connected to the models of mass communication ... this creates real change compared to the expectations of many who responded hano)

-

LISTENING LISTENING 's oss the antidote to control the consumer.

The Social Netork enable listening : THIS 'THE WAY TO CHANGE THE PARADIGM Advaita. We need to generate

CONVERSATIONS IN THE LIFE OF EVERY DAY. We must create

ADV that improves the lives of consumers and makes it easier.

The question today is how to communicate?? and not WHAT.

Here the advice of Professor Nuts:

1-Learning: Active listening. I listen not only to segment the target but to capture the preferences and therefore have important qualitative information more than ever

2 - Making the right Media Planning

.. continued in next post ....

Vintage G.i. Joe Repair

Kotler has just terminto His Speech at the Polytechnic, the part played with Giampiero Morbello (Corporate Vice President of Marketing for Acer).

An interesting question was, "a company is better than choose to use Social Networks exist or is it better to create one at all? "

The answer, summarized here, Kotler was: using the existing social, even if companies have not fully understood how acora on these, but creates a community with your one of your respective around your site. Have the opportunity to the community that actually exists around you and your products to interact with the company and the community itself.
E 'was cited as a case to be observed, the case of Harley .
have their own community can also implmentare well as the co-creation conversation.

Kotler has also spent a few words on the fact that Twitter is the "next" step in the Social. ... Now the next

interventions ...

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Kotler The Kotler report to the Polytechnic

is exposed mode Radom, intressant some of the many concepts and recommendations made by Kotler in the last hour seasoned with some of my brief reflection:

-Customers want conversations among themselves and with business, not advertising.
Talk to your customers, create new products with them (they know what they want from you).
The end user wants to talk to companies ... but they must listen and focus on the covers.
Verissimo, now is a concept that we all know why, but then the situation of the Corporate Blogging is still pretty sad in Italy. See for example, what do you think the friend Boaretto In a recent POST

- in a recession, companies "Strong" invest more in marketing to regain ground lost to others.
Even Henry Ford used to say (who stops advertising to save money to invest in it is as if the clock stopped pr stop time), but each time, most companies take the opposite direction: cut!

-A good marketing is local and not global.
This concept eludes many companies sempe more. If we apply a standardization at European level, even global level to the communication.
In the IT industry, where I come from, this phenomenon is widespread in vendors.

-costs of traditional advertising are already too high in relation to their effectiveness, which is falling more and more. The move to social media is the way to go.
you are seeing some signs but are still weak signals even if the act of saving is probably a strong reason for change.


In general what we know is that what should be done, and it is now clear ... that must be done, not what that Italian companies in general are doing.
The Gap will be filled, I'm confident about this, but when??

.... now the other operations ...

50th Wedding Anniversary Toasts From A Son

17/06/2009 Advertising is served and I .. Groundhog Frittole

I finished posting on IT in Blu Frittole long time ago and will resume today at the Exhibition "Advertising is served" with the Politecnico P. Kotler.

Soon I will have a new blog under my new hat THOUSAND OTTANI.com, but still room for a few days here. Over the next few

Post sull'icontro reflection of the Polytechnic of today.