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Notes on Intervention of Giuliano Noci to "Advertising is served" first part of the Social Network

Professor Giuliano Noci, Professor of Marketing University, began his speech at 11:30 am as scheduled.
Here are some notes I took on his report:

First thought: 's advertising is dead?

Here some ideas:-

some research in the United States that grows Intenet and on-line diplay haul. The effectiveness of Advaita

on traditional channels and 'always considered less credible and hence reducing its effectiveness. Your
similar is much more credible.
This leads to an epochal cambiaento nell'ADV but not his death ...

Because traditional models are in crisis?

We are experiencing a "Mediamorphosis.
Until now the concept has been: let the noise and see what we bring home. So each of us is subject to thousands of messages a day through 4 channels.

Mediamorphosis The decrease in attendance is linked to traditional media. Today available media are far more of a time and Gene spend much more time on new channels.

The Mobile-measuring increases in this new scenario.

Consumers are no longer restricted to a few channels: DIFFICULTIES 'to reach the target

But the new Medi allow the DIALOGUE: opportunities for business.

consumers are multitasking: watching TV while I'm on a PC ... how do you communicate effectively?

70% of decisions are in the store, but within the store with a set of products / brands in my head because I have already informed the network ... so the net effect much the purchasing decisions that are then defined in the store.

The consumer decides what, when and where the companies do not read ... this is why the message by cotestualizzazione is crucial.

Consumers need it to be free, but still want the references to choose .... then there is room for messages of companies, even if conveyed in a new way

-Al survey of the Polytechnic on What people think of Advaita Circulation in 2009 (and others) have participated in 600.

E 'found that:

- The ADV in 2009 will decrease to 83%
- How will the media Mix: TV does not go down much, the press breaks down, the Internet grows.

(The top management is still connected to the models of mass communication ... this creates real change compared to the expectations of many who responded hano)

-

LISTENING LISTENING 's oss the antidote to control the consumer.

The Social Netork enable listening : THIS 'THE WAY TO CHANGE THE PARADIGM Advaita. We need to generate

CONVERSATIONS IN THE LIFE OF EVERY DAY. We must create

ADV that improves the lives of consumers and makes it easier.

The question today is how to communicate?? and not WHAT.

Here the advice of Professor Nuts:

1-Learning: Active listening. I listen not only to segment the target but to capture the preferences and therefore have important qualitative information more than ever

2 - Making the right Media Planning

.. continued in next post ....