Kotler has just terminto His Speech at the Polytechnic, the part played with Giampiero Morbello (Corporate Vice President of Marketing for Acer).
An interesting question was, "a company is better than choose to use Social Networks exist or is it better to create one at all? "
The answer, summarized here, Kotler was: using the existing social, even if companies have not fully understood how acora on these, but creates a community with your one of your respective around your site. Have the opportunity to the community that actually exists around you and your products to interact with the company and the community itself.
E 'was cited as a case to be observed, the case of Harley .
have their own community can also implmentare well as the co-creation conversation.
Kotler has also spent a few words on the fact that Twitter is the "next" step in the Social. ... Now the next
interventions ...
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