is exposed mode Radom, intressant some of the many concepts and recommendations made by Kotler in the last hour seasoned with some of my brief reflection:
-Customers want conversations among themselves and with business, not advertising.
Talk to your customers, create new products with them (they know what they want from you).
The end user wants to talk to companies ... but they must listen and focus on the covers.
Verissimo, now is a concept that we all know why, but then the situation of the Corporate Blogging is still pretty sad in Italy. See for example, what do you think the friend Boaretto In a recent POST
- in a recession, companies "Strong" invest more in marketing to regain ground lost to others.
Even Henry Ford used to say (who stops advertising to save money to invest in it is as if the clock stopped pr stop time), but each time, most companies take the opposite direction: cut!
-A good marketing is local and not global.
This concept eludes many companies sempe more. If we apply a standardization at European level, even global level to the communication.
In the IT industry, where I come from, this phenomenon is widespread in vendors.
-costs of traditional advertising are already too high in relation to their effectiveness, which is falling more and more. The move to social media is the way to go.
you are seeing some signs but are still weak signals even if the act of saving is probably a strong reason for change.
In general what we know is that what should be done, and it is now clear ... that must be done, not what that Italian companies in general are doing.
The Gap will be filled, I'm confident about this, but when??
.... now the other operations ...
0 comments:
Post a Comment